The Bod Company
About Alli
ABout Alli Covington, M.A.
Personal trainer and nutrition coach for 25+ years
This is the last stop in your search for assistance, and the beginning of a fun and fulfilling journey that will not only leave you happier and healthier but your family as well.
I am a uniquely skilled and talented woman with many years of experience training high performance men and women to get the life they’ve always wanted, with a Master’s degree in counseling Psychology.
Psychologists aren’t personal trainers and can’t help you get in shape, and trainers aren’t psychologists that understand the underlying issues that prevent us from reaching our goals. I am both—and I’ll show how to reach not only your fitness goals, but life goals as well.
When our health and relationships are struggling, we are not performing at our best, and opportunities slip by.
Having a combination of expertise in fitness, nutrition, psychology, and relationships has made me the best.
Couple all that with decades in building a financial planning practice and I bring a unique set of skills and perspective to every business owner and founder I work with.
Your body is a machine that will do whatever you tell it to do, but it’s your brain that needs coaching!

Not just a fitness coach
Pioneer and innovator in the fitness industry.
ACE certified Personal Trainer
Investment Advisor, Registered Rep, Life and Health agent
Master of Arts degree in Counseling Psychology
Who is Alli?
Being an entrepreneur in fitness since 1995 and finance since 2003, she has been a pioneer and made innovations in the fitness industry and sat on advisory boards for some of the largest financial firms.
She earned her undergraduate degree from UCI where she double-majored in pre-med and Art History, and went on to earn an M.A. in Counseling Psychology. Instead of going into private practice, she utilizes her skills and talents with her clients every day to help them get their best outcomes.
She created the first group exercise weight training class and went on to write the first personal training algorithm and built software around that program that is being utilized by individuals and companies. She expanded that into a coaching program with dozens of clients getting results they personally desire.
Education:
→ AFAA certified Group Exercise Instructor
→ B.A. Art History, University of California, Irvine
→M.A. Counseling Psychology, National University
Awards:
Instructor of the Year, UCI 1996
→Trainer of the Year, Spectrum Club 2000, 2001, 2002
→Top 10 Producer 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012
→Crusader of the Year, WFG 2010, 2011, 2013
→Top 50 Producer of the year, WFG 2013
Special Nominations
→ Product Advisory Board to Pacific Life Insurance Company
Current affiliations
→ Spencer Institute BOD certification program